Hosting only
Generic platforms
- Hosting and nothing else
- The same members area for everyone
- No tools for people practicing music
- Designed for e-books and video
Online music teaching ecosystem
Strum gives every music expert a platform of their own, under their brand: courses, subscriptions, mentorships and community. Behind it, the sales operation is already running.
Your content, on every channel
One login
Students reach the whole ecosystem with a single account.
Built for music
A player with a visual metronome, speed control and loops.
Global from day one
Several languages and currencies, no duplicated courses.
Featured partner
Güira and Latin percussion
From festival stages to the studio, from Times Square to his home studio. Today his Güiras Academy runs on a platform of its own, with a phone app and three languages.
The difference
Generic platforms store your videos. Agencies launch and leave. Strum steps in as a partner in the operation and builds a business that keeps standing.
Hosting only
Launch once
Builds the business
The player
Mark the hard bar, slow the tempo without changing the pitch and play along with the pulse on screen. Technology designed so students play faster and stay subscribed for years.
Synced visual metronome
The pulse shows on screen, in time with the lesson.
Speed without distortion
Slow down proportionally, then speed up little by little.
Loop section by section
Repeat only the part that tripped you up, until it clicks.
Strum player
Sample passage
No loop: plays everything
Click one bar, then another, to set the loop.
Pitch preserved
Interactive player demo.
What partners get
Each expert runs a community of their own, with their own name, rules, members and content. Students move between communities without switching accounts.
One login, a central dashboard and your brand all over it.
A player with a visual metronome, speed without distortion and section-by-section looping.
Traffic management, launch strategy, conversion funnels and data. You handle content and audience; Strum handles the engine.
Several languages and currencies from day one, to sell in Brazil, Latin America, the US and Europe.
Your own technology, your own data and recurring revenue. Real equity, not rent on someone else’s platform.
Everything lives in themed spaces, laid out in the community sidebar.
Posts, reactions, tags and comments.
Real-time messages, like a Discord channel.
Date, time zone, meeting link and RSVP.
Modules, lessons, individual progress and quizzes.
Members share photos, with captions and reactions.
The community directory, with custom profile fields.
Tabs, presets, MIDI and sample packs, with free samples.
Paywall, monthly or yearly subscription, checkout in BRL, USD and EUR.
Reports, a review queue, mute and ban.
Points, 5 levels and a community leaderboard.
From level 1 to level 5
Your own community
A standalone course becomes a video students watch and forget. A community becomes a habit, and a habit becomes a subscription. At Strum, every expert gets a home of their own, with their name on the door.
The usual course
Just you and the video.
The Strum way
| Members area | Strum community | |
|---|---|---|
| Who students meet | Just the video | Other students, the expert and mentors |
| What they do | Watch and vanish | Ask, post, join events and come back |
| Why they return | Course finished, that’s it | Points, levels, a leaderboard and new conversation every day |
| What you sell | One course at a time | Courses, subscriptions, mentorships, materials and events in one place |
| Whose face it wears | The platform’s | Yours: name, address and identity, whitelabel |
| What it earns | A one-off sale, then silence | Recurring revenue and more value per student |
With a community you don’t sell just a course. You sell a place to belong.
Internationalization
Portuguese, English and Spanish out of the box, and as many more languages as you need. One community, one course, one brand: every student sees everything in their language and pays in their currency.
The same lesson, in every language
Aprendizado
Levada de samba: do básico ao groove
Aprenda a levada em 3 andamentos e depois treine em loop, trecho a trecho.
Treinei a 70% e já saiu. Valeu pelo loop!
Learning
Samba groove: from basics to feel
Learn the groove at 3 tempos, then drill it on loop, section by section.
Practiced at 70% and it clicked. Thanks for the loop!
Automatically translated
Aprendizaje
Ritmo de samba: de lo básico al groove
Aprende el ritmo en 3 tempos y luego practícalo en loop, tramo a tramo.
Practiqué al 70% y salió. ¡Gracias por el loop!
Traducido automáticamente
Illustrative example. Language and currency change together.
Without Strum
Everything multiplied by 3. By 5. By 8.
With Strum
One course. One community. The whole world.
You record once. Strum delivers to the world.
Órbita · Strum’s in-house engine In-house. Not for sale.
Órbita is the AI system Strum built in-house. It knows every lesson, video and word in your catalog, and turns an idea into a live product in record time. It’s not something you buy or learn to operate: it works behind everything Strum does for you.
Numbers from the current catalog of Strum’s experts. They grow with every new lesson.
Actual catalog count as of October 4, 2026.
Every lesson, video, testimonial and product in a single base, searchable in milliseconds.
Everything else comes out of what the expert already recorded.
Idea approved, product live.
The heavy lifting happens behind the scenes, in batches.
Everybody has an AI. Nobody else has one with your whole catalog inside, tools to execute and a team looking after it behind the scenes.
| Capability | Generic AI (ChatGPT, Gemini and the like) | Órbita |
|---|---|---|
| Knows your catalog | Only what you paste into the chat | Every lesson, video and word, in the base |
| Writes in your voice | Generic tone, same as everyone’s | The expert’s voice, tone and brand on file |
| Does the work | Answers. You copy, paste and execute | Transcribes, converts, publishes and ships to the CDN |
| Remembers what’s done | Starts from zero every conversation | Knows what’s published and what’s missing |
| Checks the result | You trust and hope | Automatic audit of every delivery |
| Says where it came from | May invent the passage | Every piece points back to the real lesson |
| Who operates it | You, prompt by prompt | Strum, behind everything |
A chat ends when you close the tab. Órbita keeps working.
One pipeline, from the first “what if we…” to the published product.
Idea
You say what you want to launch.
Interview
Órbita asks what’s missing and builds the brief.
Base
Lessons, voices and products enter the expert’s base.
Brand and copy
Identity and text, in the expert’s tone.
Site and media
Page, player and streaming built.
Live
Published and audited.
The same pipeline has already put experts’ sites, waitlists, quizzes and blogs live.
Many people now ask ChatGPT, Gemini and Perplexity for recommendations. A well-indexed technical library helps the expert become the source AIs cite, on top of ranking in search.
What takes weeks at an agency, Órbita finishes in minutes. While you record your next lesson.
How we make money
Instead of charging only a software subscription, Strum works in partnership with the expert and builds the asset alongside them.
Strum keeps 50% of sales of courses, subscriptions, mentorships and challenges inside the platform. No subscription fee. Because the expert already has an audience, the cost of winning each student stays low.
Native checkout in USD and EUR. The same catalog serves Brazilians abroad and the Hispanic and American markets, with no duplicated product.
The player code, the whitelabel platform and Órbita are 100% proprietary. The student base and consumption data stay in the ecosystem.
Three levels of depth, from first contact to the most engaged student.
Entry
Beginner modules, quick repertoire and playing challenges.
Subscription
A complete program, ongoing lessons and the player tools.
High-ticket
Mentorships, VIP follow-up, in-person products and exclusive communities.
A real partnership
Whoever charges a subscription gets paid even when you don’t sell. At Strum there’s no subscription: we bring the technology, the traffic and the operation, and only receive a share of what you sell. We profit together. And when the month is weak, we both earn less, together. So our goal is the same as yours: to sell.
| Situation | Subscription or flat fee | Low percentage, no investment | Strum, 50/50 |
|---|---|---|---|
| Strong month | Whoever charges gets the same as always | Whoever charges takes a little, having done nothing for you | Strum earns more, because you earned more |
| Weak month | You pay the whole bill | You fund traffic, team and tools alone | Strum earns less, together with you |
| Zero month | You pay anyway | You still pay for what you spent trying to sell | You pay nothing. Strum gets nothing either. |
| Who invests so you can sell | Nobody: it’s on you | Nobody: the percentage is just a toll | Strum, with its share on the line |
The contexts differ from ours, but the core idea is the same: whoever shares the outcome plays on the same team.
Aligned interests
When someone hires another to act on their behalf, interests drift apart, and that is costly. The classic way to reduce that cost is to give the one who executes a share of the outcome.
Jensen and Meckling (1976). Journal of Financial Economics, 3(4), 305–360. ↗
Shared risk
When the executor’s effort can’t be observed, pay has to depend on the outcome. And sharing risk, rather than dumping it all on one side, is part of the ideal contract design.
Holmström (1979). Bell Journal of Economics, 10(1), 74–91. ↗
The pie grows first
In a well-designed revenue-sharing contract, both parties start choosing the actions that maximize the total. The split becomes just a conversation about who gets which slice.
Cachon and Larivière (2005). Management Science, 51(1), 30–44. ↗
Measured result
At Safelite, replacing fixed wages with pay tied to output raised output per worker by 44%. Half came from more effort, half from attracting more productive people. The company’s profit rose too.
Lazear (2000). American Economic Review, 90(5), 1346–1361. ↗
The research fits in one sentence: whoever only wins if you win works for you to win.
50% isn’t Strum’s price. It’s proof that we’re in the same boat.
We are not an agency
In business this has names: CTO and CMO, the heads of technology and marketing of a company. You don’t need to memorize that. You just need to know we sit at the table, decide together and answer for the result, as a partner, not a vendor.
Platform, site, player, payments and artificial intelligence. All built and running, without you opening a single dashboard.
What to post, where, when and why. Clips, articles and funnel live every week.
Pricing, offers and strategy, worked out with you.
| In practice | Agency | Strum |
|---|---|---|
| How it works | Gets a task, delivers it and sends a report | Sits at the table as a partner and decides with you |
| What it watches | Likes, clicks and reach | Students who play, return and stay |
| For how long | One launch at a time | Every month, building on the last |
| When it gets paid | When you pay, sale or not | Only when you sell |
| What’s left afterwards | A report and accounts open in many places | A catalog, audience and community that keep growing |
| Knows your content | Only what you send | Every lesson, video and word |
You stay the musician. We become the leadership team your business never had.
An asset, not a lunch
Ads bring sales today and vanish when the money runs out. At Strum, everything is built to drop people into the funnel every day, without depending on ads: your content becomes clips, articles and posts on every channel, and what you publish today keeps bringing students a year from now.
While the ads run, sales exist. Press the button and see what happens when they stop.
An illustration of the concept, not a forecast of results.
One lesson of yours becomes dozens of pieces. Órbita cuts, subtitles, writes and publishes.
YouTube
Clips and full lessons
Reels and carousels
TikTok
Short clips
Videos and community
Blog
Articles that show up in search and in AI answers
Email and community
Whoever arrives stays and returns
Appear
Your content is on every channel, every day.
Attract
People watch, read or ask an AI and find you.
Enter
Community and free samples to get to know you.
Buy
A course, subscription or mentorship.
Stay
Community, points and new lessons.
What the market shows · Organic search
In a study of thousands of sites and tens of billions of visits, organic search accounted for 53% of all traffic, against 15% for paid.
A 2019 figure from thousands of sites. The split varies by industry, but the message holds: organic is the biggest front door.
BrightEdge (2019). Channel Report, via Search Engine Land. ↗
Selling courses pays the month. An asset pays the years ahead.
Kineto · Strum’s own technology Built by Strum
Kineto is the clipping technology Strum built in-house. It watches the expert’s content, finds the moment that hooks, cuts it vertical, adds captions and schedules it on every channel. Acoustic guitar, güira, electric guitar: whatever the niche, it pulls out the best of each one.
Real clips, from experts in different niches
Scroll sideways. Click to watch with sound.
Listens to everything
Watches and transcribes the whole lesson, live or interview.
Finds the moment
Picks the passages that hold attention.
Cuts and captions
Vertical, with captions and a cover, ready for the phone.
Schedules and publishes
Every channel, at the right times, with nobody in between.
YouTube, Instagram, TikTok and Facebook all get the same clip, scheduled automatically.
Mike Stern revela: não precisa improvisar diferente toda noite
Times Square cambió mi vida: tocar donde grabó Alicia Keys
Escolha de acordes muda o som da levada
Polícia tirou Hermeto Pascoal do palco
Illustrative example: every clip goes to every channel, scheduled automatically.
Brazilian guitar, acoustic guitar, güira and Latin percussion. The next niche could be yours.
The best of every expert, live every day. Without relying on anyone to press the button.
Real case · Güiras Academy
Murilo Pontes is a reference in güira and Latin percussion. He built years of lessons and a student base inside someone else’s platform. In 2024 he was banned and his entire catalog went offline overnight. He was on rented land.
Before
The rules, the catalog and the students’ access belonged to whoever owns the land. He only built on top of it.
The day
Lessons offline, students locked out and years of work stopped, from one hour to the next.
After
Güiras Academy came back on a platform with his brand, a phone app and three languages. Former students are back in under a minute.
Rented land disappears when the owner says so. A house of your own stays, because you built it and you decide.
A festival stage
In the studio, among congas and repiniques
Times Square, New York
With the güira that carries his name
Home studio Murilo plays with Henrique e Juliano, one of Brazil’s most popular duos. Between one show and the next, there is no way to serve students from several countries one by one. Güiras Academy does it for him: lessons, access, languages and payments keep running while he’s on stage.
Henrique e Juliano · Recaídas/Arranhão (To Be Nova Iorque)
Official video from Henrique e Juliano’s channel.
Student’s language
Aprenda Güira
Da primeira pegada ao palco: postura, afinação, ritmos, merengue e combinações com bongô em 46 aulas.
Cursos populares
Aprenda Güira
Güiras Latinas
Repiques para Güira
Pro Riffs Intermediário Aprenda Güira
From the first grip to the stage: posture, tuning, rhythms, merengue and bongô combinations in 46 lessons.
Popular courses
Aprenda Güira
Güiras Latinas
Repiques for Güira
Pro Riffs Intermediate Aprenda Güira
De la primera agarrada al escenario: postura, afinación, ritmos, merengue y combinaciones con bongó en 46 clases.
Cursos populares
Aprenda Güira
Güiras Latinas
Repiques para Güira
Pro Riffs Intermedio
Aprenda Güira
Da primeira pegada ao palco: postura, afinação, ritmos, merengue e combinações com bongô em 46 aulas.
Ver cursoCursos populares
Aprenda Güira
Güiras Latinas
Repiques para Güira
Pro Riffs Intermediário
Aprenda Güira
From the first grip to the stage: posture, tuning, rhythms, merengue and bongô combinations in 46 lessons.
View coursePopular courses
Aprenda Güira
Güiras Latinas
Repiques for Güira
Pro Riffs Intermediate
Aprenda Güira
De la primera agarrada al escenario: postura, afinación, ritmos, merengue y combinaciones con bongó en 46 clases.
Ver cursoCursos populares
Aprenda Güira
Güiras Latinas
Repiques para Güira
Pro Riffs Intermedio Interface recreated with the platform’s real brand and content. Illustrative covers.
His own logo, colors and address. Nobody stands between him and the student.
Students install it and open it from the Güiras Academy icon, like any other app.
Portuguese, English and Spanish, with the same course for everyone.
Aprenda Güira, Güiras Latinas, Repiques and Pro Riffs Intermediate.
Email and password, magic link, one-time code or a Google account.
Anyone who was already a student signs in with the same email and sets a password in under a minute.
It came back online through Strum’s fast entry, in record time, while the full platform, with community, is built behind the scenes.
Rented land disappears. A house of your own stays.
How to start
Whether you’re a new expert or someone who needs to get back online urgently, we don’t make you wait for the full platform to be ready. You enter through the fast lane, already selling and teaching, and everything you built there still counts when the full one arrives.
In record time
We migrate everything: lessons, students and access, under your brand, with a phone app and three languages. That’s how it went with Murilo: he was back online without waiting for the full version.
Being built behind the scenes
While you sell, we build the whole house: a community with forum, chat and events, points and levels, an organic funnel and Órbita working on your catalog. You move into it without redoing anything.
Just for your business
Small tools made for the way you teach. We analyze, talk it through and build it with you, within the standard agreement. The expert’s and the student’s success is our success.
No stage throws away the one before. Each one adds.
Try it: filter by country and save favorites
Güiras Latinas · Playlists — Murilo Pontes
Merengue Dominicano
Dominican Republic
The cradle of the güira: speed, a clear majao and dynamic accents.
Bachata
Dominican Republic
Soft, continuous touch, controlled dynamics without hitting hard.
Cha Cha Chá
Cuba
Precise, noble articulation, beat 4 with an eighth-note syncopation.
Son Cubano
Cuba
The mother of Latin rhythms: a steady base without rushing the tempo.
Samba
Brazil
Syncopated Brazilian swing, imitating the repique and the carioca ganzá.
Pagodão Baiano
Brazil
Bahian percussive pressure, speed and swing with a firm grip.
Puya Vallenata
Colombia
Fast, virtuosic tempo in 6/8, surgical pulse precision.
Cuarteto Cordobés
Argentina
Fast, danceable Córdoba drive, straight and marked pulse.
No rhythms found.
Demo with real rhythms from the app. Illustrative.
A real micro-app example
For the Güiras Latinas course we built an app that gathers the 22 rhythms, with each country’s flag, a tip from Murilo for each one and the playlist to practice along. Students filter by country, search and save favorites.
Damn! I’ve never seen anything like it!
Murilo Pontes
on seeing the playlists micro-app in Güiras Academy
Fast to get in. Complete to grow. Custom to be yours alone.
Playing well isn’t teaching well
Many experts play like few others and are references worldwide, yet their lessons don’t land. It’s not a lack of talent: teaching is a different craft. Strum helps you build the course and record it in a way students understand and can repeat at home.
I’ll tap only the rhythm of a song you know very well. Listen and try to work it out.
Turn the sound on. You’ve sung this at plenty of parties.
Course structure
What to teach first, what comes next and where students usually get stuck.
Script for every lesson
Each lesson with a single goal, at a pace a beginner can follow.
Recording
Direction on what to say and show, in short, direct lessons.
Practice with feedback
Exercises, quizzes and loops so students test what they learned.
Review with data
We see where students drop off and adjust the lesson.
Based on research and years of market experience.
The curse of knowledge
Once you know something, it’s hard to imagine not knowing it. In a Stanford experiment, people tapping the rhythm of well-known songs predicted half of listeners would get them right. Out of 120 songs, listeners got 3.
Newton (1990). Doctoral dissertation, Stanford University. Summary of the experiment. ↗
The expert blind spot
Knowing a lot about a subject can get in the way of teaching it: teachers with more advanced math training ranked the difficulty of problems in ways that didn’t match students’ actual performance.
Nathan and Petrosino (2003). American Educational Research Journal, 40(4), 905–928. ↗
Short, direct lessons
In an analysis of 6.9 million video-watching sessions across four online courses, shorter videos were far more engaging, and informal lessons with someone talking straight to the camera beat formal recorded ones.
Practice sticks more than review
Testing yourself teaches more than rereading. On tests days later, people who had taken practice tests remembered much more than people who just studied again, even though rereading felt like better learning.
Roediger and Karpicke (2006). Psychological Science, 17(3), 249–255. ↗
You bring what you know. We help turn it into lessons students actually learn.
Do the math
Selling a course alone looks cheap until you add up the platform, the tools, the team and the hours you spend running it all. At Strum the slice is bigger, and the rest disappears from your bill.
The typical setup of someone selling a course alone
Tools and subscriptions
People to pay and manage
12 logins. 7 people. And you in the middle, putting out fires.
The whole operation, in one place
1 partnership. No tools to subscribe to. No team to manage.
Example values, made for you to change. It’s a simulation, not a promise of results.
Alone
You keep per month
$15,000
In a weak month (40%)
-$12,000
Per hour worked
$87
Hours per week
40
With Strum
You keep per month
$25,000
In a weak month (40%)
$10,000
Per hour worked
$481
Hours per week
12
How we work
You bring reach and authority. We bring technology, traffic and sales operations. No double dealing.
The sooner a student plays something on their instrument, the longer they stay. Every player feature exists to remove frustration from people practicing.
What takes weeks at an agency, Órbita finishes in minutes.
One login for the student, one central dashboard for the partner. No patchwork of plugins.
We build our own technology to have governance, our own data and real market value.
Next step
Tell us who you are, which instrument you teach and where your audience is. We’ll reply with how Strum can plug into your operation.
You bring the audience, we build the business.